15 Ideas for Anchoring Your Marketing Approach
In today's market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase, and have higher expectations than ever.
Learn how you can better connect relevant data, personalise engagement and move to a more customer-centric approach that will help you meet, and exceed, these expectations.
Topics include:
Read More
By submitting this form you agree to IBM contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. IBM web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Adaptation, B2B, Collaboration, Content Marketing, Cross Channel, Customer Data, Market Research, Marketing, Marketing Campaigns, Marketing Data, Marketing Innovation, Marketing Insights, Marketing Metrics, Marketing Technology, Measurement, Modern Marketing, Multi-channel Marketing, Online Marketing, Peer Influence, Responsive Design, Segmentation, Strategic Marketing, Technology, Web Conversion
More resources from IBM
Industry Leaders' Guide to Success in Omni-Ch...
Understanding how to optimize Omni-Channel Order Management is key to your business' success.
Today, consumers want seamless possibilities fo...
The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever.
This puts more pressure on retailers to merge their physical an...
The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
...
