IBM is a globally integrated enterprise operating in over 170 countries. Today IBM UK has around 20,000 employees, bringing innovative solutions to a diverse client base to help solve some of their toughest business challenges. In addition to being the world's largest IT and consulting services company, IBM is a global business and technology leader, innovating in research and development to shape the future of society at large.

Latest resources from IBM

Published: February 11, 2023

Marketing in the Dark : Dark Martech

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for C...

Published: January 20, 2023

The right time for real-time marketing

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
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Published: March 15, 2023

The Right Time for Real Time Marketing

Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time ...