Latest resources from IBM
Published: January 17, 2023
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...
Published: January 8, 2023
The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever.
This puts more pressure on retailers to merge their physical an...
Published: March 2, 2023
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively i...