IBM is a globally integrated enterprise operating in over 170 countries. Today IBM UK has around 20,000 employees, bringing innovative solutions to a diverse client base to help solve some of their toughest business challenges. In addition to being the world's largest IT and consulting services company, IBM is a global business and technology leader, innovating in research and development to shape the future of society at large.

Latest resources from IBM

Published: March 15, 2023

The Right Time for Real Time Marketing

Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time ...

Published: March 14, 2023

15 Ideas for Anchoring Your Marketing Approac...

In today's market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Custo...

Published: March 2, 2023

Marketing in the Dark: Dark Social

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively i...