Latest resources from IBM
Published: March 18, 2023
Marketing 101: Social Media Marketing in the ...
Dark social is a significant and growing challenge that marketers need to take seriously.
There is a growing body of evidence to show that co...
Published: January 4, 2023
The Path to a Thinking Supply Chain
The supply chain is experiencing a period of significant change. Changing business and customer requirements are putting new and greater pressures ...
Published: January 8, 2023
The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever.
This puts more pressure on retailers to merge their physical an...