Latest resources from IBM

Published: January 17, 2023
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...

Published: January 20, 2023
The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
...

Published: January 13, 2023
Omni-Channel Order Management: A Compelling V...
This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order Management (OcOM) solutions to manage their o...