In order to come out on top in the marketing world, you must structure for customer centricity. But how...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

Working with market leaders, we create unique implementations that help us boost their sales results...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...