Marketing Metrics
![Creating a Culture of Experimentation](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/CreatingaCultureofExperimentation-500x300.png)
Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
![Top Real-Time Customer Acquisition Tips for Marketers](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/TopRealTimeCustomerAcquisitionTipsforMarketers-500x300.png)
Top Real-Time Customer Acquisition Tips for Marketers
This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...
![The Surprising Power of Online Experiments](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/TheSurprisingPowerofOnlineExperiments-500x300.png)
The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...
![Find your Data Management solution for marketing](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/FindyourDataManagementsolutionformarketing-500x300.png)
Find your Data Management solution for marketing
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...
![Retailers Must Seize The Marketplace Opportunity](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/RetailersMustSeizeTheMarketplaceOpportunity-500x300.png)
Retailers Must Seize The Marketplace Opportunity
Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....
![Redesigning the Customer Experience Around the Internet of Things](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/RedesigningtheCustomerExperienceAroundtheInternetofThings-500x300.png)
Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...
![Building a Robust Experimentation Capability](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/BuildingaRobustExperimentationCapability-500x300.png)
Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
![Path to Personalization: The 9 keys to driving stronger relationships](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/PathtoPersonalizationThe9keystodrivingstrongerrelationships-500x300.png)
Path to Personalization: The 9 keys to driving stronger relationships
Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...
![Marketing 101: Social Media Marketing in the Dark](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/Marketing101SocialMediaMarketingintheDark-500x300.png)
Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...
![5 Daunting Sales and Marketing Gaps and How to Overcome Them](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/5DauntingSalesandMarketingGapsandHowtoOvercomeThem-500x300.png)
5 Daunting Sales and Marketing Gaps and How to Overcome Them
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....
![B2B Digital Commerce: Understanding Customer Expectations](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/B2BDigitalCommerceUnderstandingCustomerExpectations-500x300.png)
B2B Digital Commerce: Understanding Customer Expectations
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...
![Insights 50 Takeaways: Topical Marketing](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/Insights50TakeawaysTopicalMarketing-500x300.png)
Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
![Increase Customer Service Agility With Cloud Contact Centers](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/IncreaseCustomerServiceAgilityWithCloudContactCenters-500x300.png)
Increase Customer Service Agility With Cloud Contact Centers
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...
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