Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Founded with the intention to make higher education more accessible in Melbourne and regional Victoria,...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...