Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Founded with the intention to make higher education more accessible in Melbourne and regional Victoria,...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...