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Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

There comes a point where once campaigns are up and running, it's not about either getting things moving...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...