In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

We're coming off one of the most challenging years in business history. The pandemic forced every company...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...