Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

In this instalment of the Experience Essential series, we show you how you can start delivering the right...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...