Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...