Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...