Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

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Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

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In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...