Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...