In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...