The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

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Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...