Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

How can companies maximize their investments and take full advantage of the resources they already have...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...