In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...