Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

How can companies maximize their investments and take full advantage of the resources they already have...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

An easy customer experience is the hallmark of today's most successful support organisations. That's...