Marketing Data

B2B Digital Commerce: Understanding Customer Expectations
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

5 Daunting Sales and Marketing Gaps and How to Overcome Them
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

2021 Digital Trends - Retail in Focus
Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

Manufacturers Reap Benefits From Selling Direct
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

E-Signatures 2020: Use Cases and Opportunities
Electronic signatures have gone mainstream. Research for this report found that the technology is now...

2017 Customer Service Trends: Operations Become Smarter And More Strategic
Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...

2021 Digital Trends: Financial Services and Insurance in Focus
During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Are You Missing Out on eCommerce?
5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Omnichannel is no longer optional
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Retailers Must Seize The Marketplace Opportunity
Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
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