The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...