Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

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A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

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The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...