Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

How can companies maximize their investments and take full advantage of the resources they already have...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...