A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...