Measurement
![Is your customer experience making an impact? Or not?](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/IsyourcustomerexperiencemakinganimpactOrnot-500x300.png)
Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
![The Right Way to Deliver Personalised Marketing at Scale](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/TheRightWaytoDeliverPersonalisedMarketingatScale-500x300.png)
The Right Way to Deliver Personalised Marketing at Scale
Through our experience with the best brands in the world, we've found that the most successful organizations—and...
![The Definitive Guide to Lead Scoring](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/TheDefinitiveGuidetoLeadScoring-500x300.png)
The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...
![Solving 7 marketing project management challenges](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/Solving7marketingprojectmanagementchallenges-500x300.png)
Solving 7 marketing project management challenges
There are some stressors all marketers accept as 'part of the job': starting projects with imperfect...
![Align Work to Strategic Goals and Standardise the Intake of Work](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/AlignWorktoStrategicGoalsandStandardisetheIntakeofWork-500x300.png)
Align Work to Strategic Goals and Standardise the Intake of Work
Through our experience with the best brands in the world, we've found that the most successful organizations—and...
![Evolving your customer journeys to the next normal](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/Evolvingyourcustomerjourneystothenextnormal-500x300.png)
Evolving your customer journeys to the next normal
Investing in great outcomes for customers and employees. The road to exceptional customer service has...
![Customer Workflows Book of Knowledge](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/CustomerWorkflowsBookofKnowledge-500x300.png)
Customer Workflows Book of Knowledge
The biggest business story of the last year was the impact of COVID-19 on the way we work and live. What...
![Microsoft Lays Out Linkedin CRM Strategy](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/MicrosoftLaysOutLinkedinCRMStrategy-500x300.png)
Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
![The 2022 headless commerce playbook](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/The2022headlesscommerceplaybook-500x300.png)
The 2022 headless commerce playbook
Is modern headless commerce right for you? Of course, modern headless commerce isn't right for every...
![15 Ideas for Anchoring Your Marketing Approach](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/15IdeasforAnchoringYourMarketingApproach-500x300.png)
15 Ideas for Anchoring Your Marketing Approach
In today's market, customers control the buying journey – a trend that has accelerated with the increased...
![From Offline to Online (and Bigger Profits)](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/FromOfflinetoOnlineandBiggerProfits-500x300.png)
From Offline to Online (and Bigger Profits)
How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...
![Sixth Annual B2B Marketing Data Report](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/SixthAnnualB2BMarketingDataReport-500x300.png)
Sixth Annual B2B Marketing Data Report
Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...
![2022 Global Customer Engagement Review](http://martechpublishhub.com/wp-content/uploads/wpdm-cache/2022GlobalCustomerEngagementReview-500x300.png)
2022 Global Customer Engagement Review
Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...
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