Measurement

Tomorrow's CMO: Marketing's generation of change
About the Guide Following the most challenging period in business history, the next generation of CMOs...

Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

The Forrester New Waveâ„¢: Bot Management, Q1 2020
PerimeterX was named a leader in The Forrester New Waveâ„¢: Bot Management, Q1 2020. According to the...

The Ultimate CX Agent Guide
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Work management that works the way creatives do.
About the Guide Stay on track. Without pausing creativity. It's time to automate the workflow processes...

Customer Workflows Book of Knowledge
The biggest business story of the last year was the impact of COVID-19 on the way we work and live. What...

Next-Gen Cloud Contact Centers RingCentral Special Edition
Finally, it's here—the new Next-Gen Cloud Contact Centers for Dummies®, RingCentral Special Edition...

Die vier Stufen einer besseren Marketing-Performance
Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Are You Missing Out on eCommerce?
5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

The Seven Steps to Seamless Marketing Work Management
Through our experience with the best brands in the world, we've found that the most successful organizations—and...
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