$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...