The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...