The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...