In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...