Building Digital Resilience - How marketers can succeed without third-party cookies
There's been a lot for marketers to lament in the past year—and the imminent reduction in access to third-party identifiers (3PIDs) is part of it. In January 2020, Google announced it would phase out third-party cookies (3PCs) in Chrome. And in April 2021, Apple announced they would start rolling out an update requiring opt-in consent to access their IDFA. These changes limit brands' options for identifying consumers online.
Dive into this whitepaper to learn more about the challenges marketers are facing in the cookieless world, plus how to continue to scale digital marketing—without worrying about 3PIDs.
Read More
By submitting this form you agree to Adobe contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Adobe web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Cross Channel, Customer Data, Digital Marketing, Marketing Technology, Measurement, Segmentation, Targeting, Technology
More resources from Adobe
Remote Working 2020: Advantages and Challenge...
Remote working is now widely recognised as part of the way businesses operate.
According to a 2019 report by the International Workplace Grou...
Fast, flexible and compliant e-signatures for...
In today's global economy, companies are digitising as quickly as possible in order to remain competitive and deliver the experiences customers exp...
E-signatures for Global Businesses
This eBook covers the benefits and challenges of electronic and digital signatures, compliance considerations, and how businesses can combine the b...
