Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

How can companies maximize their investments and take full advantage of the resources they already have...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...