Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...