The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

AI and other analytics technologies are driving incredible innovations and advancements that are making...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

From print to digital, from written to spoken words and beyond, Jysk Fynske Medier (JFM) is the second...