Customer Data
Ten predictions for the next decade of analytics
AI and other analytics technologies are driving incredible innovations and advancements that are making...
2022 Global Customer Engagement Review
Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...
The Total Economic Impact™ Of ServiceNow Field Service Management
ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...
2021 Digital Trends Media, Entertainment and Telecoms Industry
The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...
Four Remote Support Teams That Keep It Simple and Succeed
An easy customer experience is the hallmark of today's most successful support organisations. That's...
2021 Digital Trends: Financial Services and Insurance in Focus
During the coronavirus pandemic, the financial services sector became something of an additional emergency...
6 Abandoned Cart Strategies to Recover Lost Sales
As you are reading this, the entire annual gross domestic product of the United Kingdom is sitting in...
The Ultimate marketer's guide to Customer Data Platforms
76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...
Insight 50 Takeaways: Humanising the Digital Marketing Experience
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
How modern CRMs are tackling the top 5 marketing pain points
For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...
Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
15 Ideas for Anchoring Your Marketing Approach
In today's market, customers control the buying journey – a trend that has accelerated with the increased...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.