Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Working with market leaders, we create unique implementations that help us boost their sales results...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...