The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...