Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...