Prouvez votre valeur marketing
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi, il est impératif que les responsables marketing disposent de données attestant de l'efficacité des actions engagées. Si vous n'êtes pas en mesure de prouver que votre marketing booste les bénéfices de votre entreprise, il est peu probable que vous obteniez le budget nécessaire pour proposer à vos clients les expériences d'exception qu'ils attendent.
Utilisez ce guide pour savoir comment l'analytics marketing — outil révolutionnaire des solutions d'automatisation marketing — peut aider votre équipe marketing à prouver sa valeur et à dynamiser ses résultats.
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Related Categories: Adaptation, B2B, Collaboration, Consumer Analytics, Content Marketing, Customer Analytics, Customer Relationship, Data Mining, Data-Driven Marketing, Digital Marketing, Display Advertising, Inbound Marketing, Marketing Analytics, Marketing Automation, Marketing Innovation, Marketing Software, Marketing Strategy, Marketing Technology, Modern Marketing, Online Marketing, Segmentation, Targeting, Technology
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