A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Pioneering on-demand IT support platform NerdApp wanted to better control the quality, security, and...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Digital experience personalization is a major priority for global business leaders and investment plans...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Field service management teams want to keep costs down, while improving their customer service relationships. This...