Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

Understanding how to optimize Omni-Channel Order Management is key to your business' success. Today,...

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Why businesses are consolidating use of a single support solution for both customers and employees. The...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...