Pricing Brew: Rethinking the Pricing Journey
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete
The 'crawl, walk, run' approach used to be perfectly acceptable for developing advanced pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then.
For starters, leading pricing teams have blazed new trails, setting a higher bar for pricing best practices. We've also witnessed a dramatic evolution in pricing technology, which is now accessible to a much broader range of companies, with SaaS offerings delivered from the cloud.
Don't risk falling behind. Read PricingBrew's report to learn why now is the time to rethink the pricing journey. Embracing price optimization from the get-go can give you a meaningful competitive advantage that continues to deliver value in the long term.
Read More
By submitting this form you agree to PROS contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. PROS web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Adaptation, B2B, Collaboration, Consumer Analytics, Customer Analytics, Customer Relationship, Data Mining, Data-Driven Marketing, Digital Marketing, Display Advertising, Marketing Analytics, Marketing Innovation, Marketing Strategy, Marketing Technology, Modern Marketing, Online Marketing, Segmentation, Targeting, Technology
More resources from PROS
Forrester: Digital Ups the Stakes for B2B Sal...
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their sh...
B2B Digital Commerce: Understanding Customer ...
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly is paramount. By enabling customers to p...
Digital Transformation Today
More and more buyers are looking for a digital experience that not only improves challenges like wait-time to get a quote, but also a clear path to...
