It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Aberdeen surveyed 1,357 businesses from over 10 industries to share their top strategic priorities and...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

With the right technology and tools in place you can do what your competitors aren't doing to make the...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...