Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...