2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer...

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

As in-person events take a backseat to digital experiences, and companies look to maintain momentum without...