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Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...