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Converse Case Study
This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...
2017 Customer Service Trends: Operations Become Smarter And More Strategic
Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...
Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...
Mastering Retention: Product Analytics Playbook
Care about growth? Then you should care about user retention. Without retention, your product is a leaky...
Insight 50 Takeaways: Humanising the Digital Marketing Experience
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...
5 Tech Trends Redefining the Customer Experience
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...
Zero Party Data Revolution in Ecommerce
No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...
Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
How to Build a Revenue Engine for a Digital-First World
As in-person events take a backseat to digital experiences, and companies look to maintain momentum without...
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