Targeting

Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there's been a persistent gap...

How to Choose an E-Signature Solution
The benefits of e-signature technology are far reaching. Today, e-signature technology is used around...

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...

Digital Transformation Today
More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

The Beginner's Guide to Dynamic Case Management
What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Entrega de contenidos personalizados para Dummies
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

The Definitive Guide to Marketing Metrics and Analytics
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

2023 Digital Trends
After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

2017 State of Global Customer Service Report
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Converse Case Study
This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...
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