Targeting

17 formas de realizar los proyectos de marketing
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

2017 Customer Service Trends: Operations Become Smarter And More Strategic
Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

5 Tech Trends Redefining the Customer Experience
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Time to Consolidate, Not Complicate
Why businesses are consolidating use of a single support solution for both customers and employees. The...

The Zero-Party Data Playbook 2022
We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...

The Right Time for Real Time Marketing
Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Digital Transformation Today
More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

Master Omnichannel Campaign Management
Experiences need to be where your customers are. And each one needs to connect to the last as part of...

The Relationship Marketer's Playbook For Holiday Planning 2022
Sleigh your 2022 holiday marketing efforts with this tree-mendous guide Summer holidays are coming! You...

Driving customer experiences with impact
Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...
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