With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted...

71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

We're living in a connected world. Every screen is a window of opportunity, a chance to engage with your...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...