The Digital Public Library is an association that operates and manages the digital services for their...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...

The supply chain is experiencing a period of significant change. Changing business and customer requirements...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

No matter how much data you have about your customers, you can only understand what they need and expect...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...