The supply chain is experiencing a period of significant change. Changing business and customer requirements...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Digital experience personalization is a major priority for global business leaders and investment plans...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Companies of all sizes are embracing a more effective, paperless way of working. From sales agreements,...

Whether those experiences take place face-to-face, on your website or at a conference, delivering on...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

As web experiences have become richer and more targeted over the years, there's been a persistent gap...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Today's buyers engage with brands and companies through their own research across multiple channels,...

Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...