Segmentation

Top tools to use with Salesforce
Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans...

Sales Management Association report: Sales planning practices
Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt...

How to Write Push Notifications that Engage and Convert
44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

How to Upgrade Customer Through Valuable Data
This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Digital Transformation Today
More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

Remote Working 2020: Advantages and Challenges
Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

The Path to a Thinking Supply Chain
The supply chain is experiencing a period of significant change. Changing business and customer requirements...

CMO's Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Digitising Financial Services Agreements
Many financial services firms have automated the vast majority of key processes and customer experiences....

4 Actionable ways to retain your top talent
Thinking about how to approach talent retention and key your best performers? Download this guide to...
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