5 hard truths for marketers driving digital experience
Your digital-first vision isn't a guaranteed reality.
Today, senior marketers are expected to drive their organization's digital experience and steer its digital-first vision. Making this transformation is critical for success, but martech stacks have never been more complicated. And many marketers just don't have the defined strategy, budget, understanding or buy-in from the rest of the organization to make change happen.
If you're going to make your digital-first vision a reality, you need to face the truth. With 5 hard truths for marketers driving digital experience, this eBook will help you understand what's holding you back and how to move past it to own the experience.
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Related Categories: Adaptation, B2B, Collaboration, Marketing Innovation, Marketing Technology, Modern Marketing, Segmentation, Technology
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