Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...