The Definitive Guide to Marketing Metrics and Analytics
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today's CMO is allocating more time and budget than ever before to understand marketing's performance and influence on growth.
Marketing lacks credibility. Often, executives outside the marketing department perceive that marketing exists solely to support sales, or that it is an arts and crafts function that throws parties, churns out Tweets, and puts logos on pens. Either way, marketing often does not get the respect.
Read More
By submitting this form you agree to Marketo contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Marketo web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Consumer Analytics, Content Marketing, Customer Analytics, Customer Relationship, Data Mining, Data-Driven Marketing, Digital Marketing, Display Advertising, Inbound Marketing, Marketing Analytics, Marketing Automation, Marketing Software, Marketing Strategy, Online Marketing, Targeting
More resources from Marketo
The Definitive Guide to Pipeline Marketing
Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it's been around for at le...
The Definitive Guide to Account-Based Marketi...
It's an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, ...
The Definitive Guide to Lead Generation
In today's marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across mult...
