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Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

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Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

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Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...