En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Field service technicians are often the only physical point of contact people have after buying a product...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

No matter how much data you have about your customers, you can only understand what they need and expect...

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...