Online Marketing

The Definitive Guide to Marketing Metrics and Analytics
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Omnichannel is no longer optional
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Deliver individual experiences to achieve incredible results
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

2020 Digital Experiences Annual Report
2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

Prouvez votre valeur marketing
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Homeoffice 2020: vorteile und herausforderungen
Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

Die vier Stufen einer besseren Marketing-Performance
Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

Understanding the Business Value of Your eCommerce Platform
5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Brand Management Software Comparison Guide
See what your brand can accomplish with the right brand management software. These days, brand management...

Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...
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