B2B Marketer's Guide to Optimizing Customer Experience, from Acquisition to Advocacy
There comes a point where once campaigns are up and running, it's not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey from acquisition and conversion, through to driving retention and loyalty, marketers can continue to improve their results.
This guide provides advice for both leaders and practitioners on how to make the changes that will improve the entire customer journey and maximize lifetime revenues – and how webinars are a key ingredient to making that happen.
Read on to discover:
Read More
By submitting this form you agree to ON24 contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. ON24 web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
More resources from ON24
50 Exceptional Digital Experiences
Dynamic, scalable and engaging — but you already knew that about webinars. What you didn't know is that webinars are also flexible enough to fill...
Beyond the Virtual Event: How to Extend the L...
During a time when companies are racing to turn their physical events into digital experiences, marketers are discovering that not only are digital...
The B2B Marketer's Guide to Scrappy Marketing...
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and docume...
