The Definitive Guide to Marketing Metrics and Analytics
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today's CMO is allocating more time and budget than ever before to understand marketing's performance and influence on growth.
Marketing lacks credibility. Often, executives outside the marketing department perceive that marketing exists solely to support sales, or that it is an arts and crafts function that throws parties, churns out Tweets, and puts logos on pens. Either way, marketing often does not get the respect.
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Related Categories: Consumer Analytics, Content Marketing, Customer Analytics, Customer Relationship, Data Mining, Data-Driven Marketing, Digital Marketing, Display Advertising, Inbound Marketing, Marketing Analytics, Marketing Automation, Marketing Software, Marketing Strategy, Online Marketing, Targeting
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