An easy customer experience is the hallmark of today's most successful support organisations. That's...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...